Why is integrity so important to you and your company?
It’s a huge mind f*ck for us to be acting outside of integrity. Most people can agree that it’s a good thing to have integrity. But for us it goes further than that. When we are out of integrity, we make bad decisions, we lose clarity and it creates tension – not only in ourselves but in our relationships with others. That is not how we want to live or how we want to do business.