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This is such a no brainer.  Without personal development success is limited.  Success to us is wholistic – it’s not just money, freedom, relationships with yourself and others – it’s the whole package.  We know from personal experience that you can achieve superficial goals without being successful.  It wasn’t until we started doing some serious personal development that we went from being rich to living richly.   We also believe in continual growth – it’s not like you reach a point and that’s it.  That’s ridiculous.  Lastly, personal development and professional / financial growth are mutually reenforcing. They aren’t siloed ventures.  

It’s a huge mind f*ck for us to be acting outside of integrity. Most people can agree that it’s a good thing to have integrity.  But for us it goes further than that.  When we are out of integrity, we make bad decisions, we lose clarity and it creates tension – not only in ourselves but in our relationships with others.  That is not how we want to live or how we want to do business.  

“Brand” is a funny thing.  We’ve used branding agencies in the past and they told us what we should wear and what we should say.  That doesn’t work for us.  We believe in being authentic which means sometimes swearing, saying it as it is, and taking a no bullsh*t approach.  So many people have a “persona” which is fine if you are a performer.  We are not performers.  We are real people, with real experience, working with real clients.  We used to belong to a real estate group, and they had something called “boots, belt buckles and bling”.  The idea was to “wow” investors by showing up flashy and polished in an attempt to attract a joint venture partner.  We think boots, belt buckles and bling are bullsh*t. We only want to be partners with people who are real and authentic.  Those are the people you can trust.  Trust is VERY important to us.