TONS! But if we were to name one that is more nuanced it would be the opportunistic people and groups in the industry. This doesn’t apply to all “educators”, but it does apply to most. There are people out there who have written books or are on stage and they are completely full of sh*t. They are ego driven, love the spotlight but have no idea how to invest – in fact the majority of these people have very small or poorly performing portfolios. There are groups out there who are focused purely on sales – whether they are selling memberships, event tickets, products or programs. It isn’t about the audience and it definitely isn’t about supporting others. This is why we say it’s nuanced. Our program is client centric first. The value of the program dictates the pricing. Most groups are sales centric – They set the price, try to sell as much as possible regardless of the product and the client. It’s a really important difference but really hard to spot.
