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TONS!  But if we were to name one that is more nuanced it would be the opportunistic people and groups in the industry.  This doesn’t apply to all “educators”, but it does apply to most.  There are people out there who have written books or are on stage and they are completely full of sh*t.  They are ego driven, love the spotlight but have no idea how to invest – in fact the majority of these people have very small or poorly performing portfolios.  There are groups out there who are focused purely on sales – whether they are selling memberships, event tickets, products or programs.  It isn’t about the audience and it definitely isn’t about supporting others.  This is why we say it’s nuanced.  Our program is client centric first.  The value of the program dictates the pricing.  Most groups are sales centric – They set the price, try to sell as much as possible regardless of the product and the client.  It’s a really important difference but really hard to spot.

It starts with Alberta and the favourable tenancy act which includes fast evictions, no rental raise restrictions and you aren’t mandated to rent to pets.  No land transfer tax and no pst on property services is also huge.  Edmonton specifically (despite what the news tells you) has a favourable rental market with in-migration and steady or growing GDP.  Also, TILT, our property management company is located in Edmonton.  All property management companies are not equal.  This became VERY apparent during the pandemic.  While most property management companies were seeing upwards of 30 – 40% delinquencies in rent payments, TILT saw only 2 people out of 500 not pay rent.  Management matters.

“Brand” is a funny thing.  We’ve used branding agencies in the past and they told us what we should wear and what we should say.  That doesn’t work for us.  We believe in being authentic which means sometimes swearing, saying it as it is, and taking a no bullsh*t approach.  So many people have a “persona” which is fine if you are a performer.  We are not performers.  We are real people, with real experience, working with real clients.  We used to belong to a real estate group, and they had something called “boots, belt buckles and bling”.  The idea was to “wow” investors by showing up flashy and polished in an attempt to attract a joint venture partner.  We think boots, belt buckles and bling are bullsh*t. We only want to be partners with people who are real and authentic.  Those are the people you can trust.  Trust is VERY important to us.

Holy sh*t!  We cannot say enough about the deep dive sessions and how much they light us up!  This session is all about our client.  Literally you will never experience a time when the focus of a day is more about you and you alone (and your partner if you have one). 

This is a “lockdown” day where the three of us (Jared, Krista and Carla), get in a room with you and dig deep into who you are and what you want.  It is immersive.  We create a container for magic to happen – everything from the meeting space, to the format to the graphically facilitated brainstorm is deliberate.  Everything is designed to dig deep. It jump starts your journey in a meaningful and effective way.  

There is a key to this process that would be impossible for others to replicate – hence why it’s such a differentiator for us.  The key is that all three of us are extreme listeners.  We can’t count the amount of times we have been in meetings where people don’t listen.  They have a predefined box or service and they slot you into one of these.  We have all experienced not being heard and it really f*cking sucks.  We don’t really blame people for this – the ability to listen, to stay in the moment, to not hear with a lens of your own biases is extremely difficult and why our deep dives are so successful.