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“Brand” is a funny thing.  We’ve used branding agencies in the past and they told us what we should wear and what we should say.  That doesn’t work for us.  We believe in being authentic which means sometimes swearing, saying it as it is, and taking a no bullsh*t approach.  So many people have a “persona” which is fine if you are a performer.  We are not performers.  We are real people, with real experience, working with real clients.  We used to belong to a real estate group, and they had something called “boots, belt buckles and bling”.  The idea was to “wow” investors by showing up flashy and polished in an attempt to attract a joint venture partner.  We think boots, belt buckles and bling are bullsh*t. We only want to be partners with people who are real and authentic.  Those are the people you can trust.  Trust is VERY important to us.

For us it’s all about family, physically being there and spending meaningful time together.  It’s not just about the big things like vacations– it’s about the day to day stuff like being at the kid’s hockey practices.  Right now, we are in the process of selling our house and moving to a lakefront property.  We love the water and the opportunity it provides to spend time as a family – swimming, boating and paddle boarding.  We have a deep connection with each other and our kids – this did not happen by accident and we continue to make decisions that allows us to build into these relationships.  Professionally, we’re taking a lesser role in our property management business and focusing on what really lights us up which is our coaching program.  Again, focusing on areas that we are passionate about gives us the room emotionally to really be in the moment with our family.

TONS!  But if we were to name one that is more nuanced it would be the opportunistic people and groups in the industry.  This doesn’t apply to all “educators”, but it does apply to most.  There are people out there who have written books or are on stage and they are completely full of sh*t.  They are ego driven, love the spotlight but have no idea how to invest – in fact the majority of these people have very small or poorly performing portfolios.  There are groups out there who are focused purely on sales – whether they are selling memberships, event tickets, products or programs.  It isn’t about the audience and it definitely isn’t about supporting others.  This is why we say it’s nuanced.  Our program is client centric first.  The value of the program dictates the pricing.  Most groups are sales centric – They set the price, try to sell as much as possible regardless of the product and the client.  It’s a really important difference but really hard to spot.